Co-design (with Leandro Lisboa) of logo for the Point of Sale system Countr (formerly CashOrCard POS).
First we started with the brainstorming and briefing. The name CashOrCard was too hard to pronouce and it give the idea of a payment provider instead of a full retail system.
The new name and logo needed to show a full solution of retail beyond the Point of Sale. The name Countr was decided and the whole team came up with some keywords for the new logo.
We started the procces of sketching.
And the drafts (made in Illustrator)
New logo presented with bith horizontal and vertical solution, with tagline and no tagline.
Media and usage package.
